We want to shave

Founder Story

Dennis & Roberto: 2 best friends with a great idea.

And as is so often the case, the best things in life start with a story: our story begins with Dennis' hair loss. Like 8 out of 10 men, co-founder Dennis suffered from hereditary hair loss.

From hair loss to startup? Learn more about how our startup story continued...

Hey man, where's my hair?

we have
a problem

Bali, Indonesia (2016)

"It feels like it was yesterday. In June 2016 during my vacation in Bali, I noticed for the first time that my hair was getting less. It has been extremely stressful for me."

Daraufhin folgten


Jahre voller Unsicherheit


schlaflose Nächte


erfolglose Experimente mit diversen Haarwuchsmitteln

"Un Glatze por favor."

No more
bad hair days.

Murcia, Spain (2020)

"It was a sunny day in Murcia, the wind exposed my bald spots. Here I made the decision and I wanted to wear my bald head with confidence. Because I never wanted to be one of those men who do their last strands of hair across the head."

* the photo is from the barbershop in Murcia.

Mitgründer Dennis Baltzer ist stolzer Glatzenträger
Be free. Be happy. Be bold.

The decision to go bald is brave, but extremely liberating.
For me, it was the best decision of my life.

Dennis – Co-Founder of BETTER BE BOLD

From zero to hero

From hair loss to the
best baldness cream
in the world

When the hair was shaved off and I was now bald, I realized that going bald also has its pitfalls.

Dry scalp, skin irritation from shaving and shiny scalp (I was recognized from a distance at 300m).

Since there was no suitable product on the market, Roberto and I had to change something and so our idea was born.

Naturalness meets lifestyle

Natural men's care from the Sauerland

We founded BETTER BE BOLD and decided to create the best bald cream in the world.

However, it quickly became clear to us that we were pursuing an even greater goal: We want to develop more high-quality care products for men and make a lasting positive change in attitudes towards men's care.